Marco Minzoni

GRID graphic ideas (2015)

During the course in Visual Communication at Politecnico di Milano, I created an identity system for an institutional brand, working with Marco Menini on GRID (short for graphic ideas), a design museum.


Focusing on the name and on the physical building of the museum, we developed an dynamic identity based on the concept of grid. The typography is designed to harmoniously dialogue with every variation of the symbol.


I worked on the campaign for a hypothetical exhibition about Ruedi Baur, designer specialised in way findings projects. This phase included the development of a series of posters, leaflets, and invitation; built composing symbols and pictograms, recalling Ruedi baur's style.

Banners, 120 x 300 cm
Colour digital print


Sketchbook, Moleskine Large, 9 x 22 cm
Nitro transfer from b/w photocopies


Posters and leaflets, various sizes
Colour digital print