Marco Minzoni


Inside 30 restaurants of Milan, every customer can make a donation for people in need using the charity service CENA SOSPESA (translated as Pending Dinner). The project was developed during the Final Lab. at Politecnico di Milano with Alessandro Laganà and Riccardo Carrara.

Starting from a chromatic analysis of the subscribed reasturants, we designed a logo that represents a solidarity equation. The identity was developed through the use of raw paper and cardboard for an empathic tactile experience. Playing with portraits of the citizens and enlargements of the symbols, I created a sensibilisation campaign.

The overall project is described in my BA Final Project Thesis, a small volume that describes every phase of the project, with critical reflections for each design choice.

Posters, 70 x 100 cm — 100 x 70 cm
Colour digital print on 150gsm

Publication, 18,5 x 25 cm, Bodonian bound
Cover: natural hemp fabric, digital print
Inside: Fedrigoni Freelife Vellum 120gsm, digital print